Play Big
Selected for you
Do You Speak Lacoste?
Inventions, cult phrases... Lacoste is much more than a brand.
Discover the piecesLacoste's New Brand Campaign
PLAY BIG
Lacoste reaches new heights with a larger-than-life campaign that celebrates the full iconicity of its emblematic crocodile and inspirational ambassadors. Here, bold fashion-sport values meet limitless confidence.
New Ambassador
Ahn Hyo-Seop
Lacoste x Vogue Korea
Vogue digital cover unveils actor, Ahn Hyo-Seop's as Lacoste new ambassador presenting the SS24 French Fashion Sports collection.
NEW LACOSTE SILHOUETTE
LACOSTE FW24 FASHION SHOW
Discover the looks of the Lacoste FW24 fashion show by Pelagia Kolotouros, the House's Creative Director.
We are Lacoste
NEW LACOSTE SILHOUETTE
FRENCH FASHION SPORT
Inspired by René Lacoste, this elegant aesthetic marks a turning point: the style of the crocodile brand remains ‘fashion sport’ but it is moving towards a more French sophistication.
We are Lacoste
Crocodile passion
The Good Choice
Polos and tracksuits are made with organic cotton, recycled polyester, and optimal comfort. Discover casual yet sustainable fashion.
We are Lacoste
Crocodile passion
Le Club Lacoste. Now.
It's time to join the crocodile. With unique encounters, fashion sport gifts and creative content, the Lacoste loyalty program is nothing but advantages.