Performance and Elegance: The Lacoste Team at the London Grand Slam

From 1 To 14 July 2024, The Lacoste Team Players Will Be Giving Their All On The Legendary Grass Courts In London. With Its Fast Surface And Sophisticated Dress Code, This Tournament Is Like No Other.

A Fast-Paced Event

The third Grand Slam of the season after the Australian tournament and Roland Garros, the highly prestigious All-England Championships event is also the oldest. Here, champions have been competing on grass since 1877. The fast surface with a very low bounce is particularly sensitive to spin. Although it favours more attacking players and big servers, all-rounders like Novak Djokovic know how to assert themselves on the unique surface that is London grass.

Novak Djokovic, the most successful active player in the London Majors with 7 titles to his name, but also Daniil Medvedev, who has a very good record in 2023, Grigor Dimitrov, who loves this surface, and Ugo Humbert, who is particularly at ease on grass, will be sporting the crocodile.

Arthur Fils, Arthur Rinderknech, Arthur Cazaux, Grégoire Barrère, Ericka Andreeva, Pierre-Hugues Herbert, Bernarda Pera, Denis Kudla, Fiona Ferro, Hugo Grenier, Calvin Hemery, Elsa Jacquemot, Manuel Guinard, Nicolas Mahut, Fabrice Martin, Ana Bogdan Hugo Nys and Edouard Roger-Vasselin, members of Team Lacoste, are also ready to rise to the challenge.

The White Collection

Since 1877, London has had one rule: white. The Grand Slam is an ode to tradition and elegance with its own special dress code. The Lacoste team is ready to sport technical outfits that are entirely in keeping with the brand's history. On the courts, Team Lacoste is fully aligned with the values of fair play and tenacity upheld by the London tournament, as well as its request for immaculate silhouettes, in keeping with Lacoste's French savoir-faire.The third Grand Slam of the season after the Australian tournament and Roland Garros, the highly prestigious All-England Championships event is also the oldest. Here, champions have been competing on grass since 1877. The fast surface with a very low bounce is particularly sensitive to spin.Although it favours more attacking players and big servers, all-rounders like Novak Djokovic know how to assert themselves on the unique surface that is London grass.

White polo shirts, white jackets, white shorts, white skirts, white dresses, white accessories... Lacoste is preparing a style statement showcased by its best players with clothes and accessories that combine high performance and utter elegance.