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lacoste-crocoseries

JEON SOMI IS THE NEW FACE OF LACOSTE

We are one. Welcome Jeon Somi, the new brand ambassador. She communicates a message of “WE ARE ONE” uniting us at the crossroads of cultures, generations and genders.

JEON SOMI, THE NEW LACOSTE BRAND AMBASSADOR

I love the colorfulness of Lacoste. To me, it represents different ages, races and genders uniting together. I am really glad that I am able to communicate this story as a brand ambassador” Excited with the upcoming journey with Lacoste, she perfectly embodies the brand’s new silhouette, Fashion-Sport

THE NEW FASHION SPORT SILHOUETTE

Discover Jeon Somi in the new Lacoste silhouettes from iconic polo, dress, bra top, track pants, windbreaker to more various new items.

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A COOL FASHION VIBE, FASHION SPORT

Lacoste’s new look on/off court. Fashion-Sport is launched in 2022 based on the brand’s strong sports DNA created by ‘Louise Trotter’, the creative director of the brand.
lacoste-crocoseries

lacoste-crocoseries

lacoste-crocoseries




Creative contents with JEON SOMI was created by Dazed Korea
Credit KOREA @Dazedkorea
Model Jeon Somi @somsomi0309
Director Oh Yura @oh.yura
Editor Ahn Doohyun @ahndoohyun
Text Lee Hyunjun @yi_hyunjun
Fashion Geeeun @onlygeeeun
Photography Kim Heejune @kimheejune
Art Song Yuli @yulii_daa
Film Studio L’extreme @studio.lextreme (Na Seunggwon @ssevngg, Lee Yunkyun @kyunyunlee_, Woo Junhee @xxcelsiorr)
Hair Lee Iljung @iljung_lee
Makeup Pony @ponysmakeup
Nail Park Eunkyung at Unistella @nail_unistella
Set Yoo Yeojung @yyjung23
Assistant Park Heeduk @heeduk.park
All creative assets were created by DAZED KOREA


Every detail counts

New movement, new fashion, new style