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Exclusive content to learn more about the Lacoste spirit and know-how.

LES MUST DU CROCO

LES MUST DU CROCO

The polo dress

A Lacoste icon and a wardrobe must-have, you can’t go wrong with the ever stylish polo dress. You’ve worn it in every situation for that effortless understated look.

Now, try wearing it differently, unexpectedly. You decide how far to button it up. Try it with a belt, or worn loosely.

The polo dress can look bohemian, but it’s always perfectly chic. And you’ll score points for being bold.

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CROCODILE DANDY

CROCODILE DANDY

How to escape from the cinema when the film’s bad

How bad? Is it really unbearable? If you’re attending the opening screening at the Cannes Film Festival, you'd be advised to sit tight. But if you really must leave, remember the film-goer’s etiquette.

Rule number one: does your companion agree?

Rule number two: if you’ve decided to leave, do it with confidence, in a dignified, orderly fashion.

Rule number three: there’s no need for commentary – leave that to the critics. You didn’t like it, so you didn’t stay. There’ll be no rematch.

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PLAY BY THE RULES

PLAY BY THE RULES

No need to ditch the trainers for a work meeting

Just because you've got a work meeting, there’s no need to go completely formal. You can be cool and stylish, elegant yet sporty. Look at the success of sportswear, which in recent years has been a regular feature of the catwalks and front rows at fashion weeks.

So for your meeting, don a pair of black chinos with a grey polo shirt buttoned all the way to the top. And to stand out from the crowd, slip on these trainers inspired by the 1990 originals, with a splash of crocodile green.

A jacket? It’s up to you.

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À LA FRANÇAISE

À LA FRANÇAISE

Relaxing the suit

As time goes by, it gets more relaxed. Materials are more fluid. The cut is looser and allows for more movement.

It can be worn at any occasion. As you like it. With a shirt or polo. Perhaps some petit piqué trainers to make a change from leather. A backpack instead of a briefcase.

For an interview, your niece’s wedding, or just out for a drink. How about wearing a suit today?

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PLAY BY THE RULES

PLAY BY THE RULES

The racket, revised and reinvented by René Lacoste

“Inventor! It’s the profession I would put on my business card. I’ve invented all my life!” And reinvented. Between 1960 and 1980, the tennis racket was transformed. And René Lacoste had a major hand in shaping this change.

No less then 20 patents filed in two decades, and some changes that initially caused consternation on the courts. 1961: the wooden racket becomes metal. 1988: the Equijet has shorter cross-strings in the centre. 2015: the LT12 combines graphite with wood: good for absorbing vibrations, shot precision and powerful strokes.

The racket changes, and so does the game.