Exclusive content to learn more about the Lacoste spirit and know-how.

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PLAY IT LIKE RENÉ

Crocodile tears

Nicknamed the crocodile, René Lacoste was the ultimate sportsman and champion of fair play.
When was the last time he shed tears of joy?

Another great name in tennis remembers...

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CROCODILE DANDY

CROCODILE DANDY

To post or not to post one’s holiday pics on Instagram?

For whatever reason, worthy or otherwise, you’ve been lured onto Instagram, and you’ve discovered you like the likes!

So when it comes to the holidays, you throw yourself into it.But there’s a way to get it right. Follow these rules to avoid disappointment:

Rule 1: don't post everything in one hit. Tease your followers, don’t clog up their feed.
Rule 2: choose the right hashtag and watch the likes roll in.
Rule 3: spend a bit of time on your photos. With the right filter, even your garden can resemble a tropical paradise.
Rule 4: elegance speaks for itself. Leave the solo selfies, endless food porn and silhouetteson the beachto others .But feel free to immortalise yourself with your favourite croc...

#practiceyourelegance

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PLAY IT COLOURFUL

PLAY IT COLOURFUL

The yellow polo

Gold, saffron, mustard, sun, fluorescent, canary... Yellow comes in many guises. We all have our favourite. But there’s one that suits everyone: pastel yellow.

It’s not too masculine, not too feminine, not young or old – it suits all ages and all styles. In polo shirt form, it’s the key piece of your summer wardrobe. Soft but luminous, it contrasts beautifully with black or grey, and will complement your sunkissed skin.

Understated and elegant, you can wear it with confidence for a spontaneous drink after a day of sailing. With a skirt, with shorts or jeans, it will take you right through the summer.
There’s just one rule with yellow: never wear it from head to toe!

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PLAY BY THE RULES

PLAY BY THE RULES

Is it bad taste to wear a short-sleeve shirt?

Is the short-sleeve shirt naff? Not at all. In fact René Lacoste would crop his shirt sleeves to survive the heat on court.

Then in the cool fifties and swinging sixties it was worn unbuttoned over a vest, or Hawaiian style. Dressed up but casual, it has been a staple of the male wardrobe ever since.

Stylish, vintage, it looks good in a slim fit. If you’re the discreet type, go forsky blue or white with a subtle stripe. Bolder dressers can opt for vibrant colours and prints.

Perfect with dark jeans and a pair of trainers, the short-sleeve shirt is the epitome of good taste.

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