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NEW LACOSTE CAMPAIGN

Crocodiles play collective

The crocodile has a unique power: he liberates movement to link all cultures together. He transcends generations, gender, style and borders and weaves unlimited links. He finds harmony in contrasts, he proves how magnificent life is in play and diversity.
A collective spirit that is expressed in this new Lacoste campaign through the iconic polo. Worn by 7 strong characters and their crew, it sketches the richness of a cosmopolitan collective, with each one's own sense of elegance.

All crocodiles

Meet the Lacoste ambassadors: 7 distinct creative characters, shot with their crew in 5 inspiring cities by 7 photographers, for a multitude of meetings of minds.

A$AP Nast and his crew

In Los Angeles by Melodie McDaniel

A$AP Nast and his crew

Rapper, model, and creative, this crocodile fan wears (literally) the Lacoste values over his heart.

More on A$AP Nast
Peggy Gou and her crew

In Berlin by Vitali Gelwich

Peggy Gou and her crew

DJ, producer and fashion designer hailing from South Korea and living in Berlin, she fuses respect and creativity.

More on Peggy Gou
Evan Mock and his siblings

New York by Stef Mitchell

Evan Mock and his siblings

Hawaii native, New-York resident, Evan Mock is a skateboarder, surfer, model, actor and photographer.

Louise Bourgoin and her crew

In Paris by Quentin de Briey

Louise Bourgoin and her crew

Actress and creative, Louise Bourgoin represents Parisian elegance, in all its splendour.

More on Louise Bourgoin
Sonny Hall and his crew

In London by Elliot James Kennedy

Sonny Hall and his crew

Model, poet and Art Director, the authentic British boy embodies elegance and creative sensibility.

More on Sonny Hall
Mélanie Thierry and the Opera dancers

In Paris by Joshua Woods

Mélanie Thierry and the Opera dancers

Actress, muse and model, Mélanie Thierry embodies accomplishment and international French culture.

More on Mélanie Thierry
Salif Gueye and his crew

In Paris by Ilyes Griyeb

Salif Gueye and his crew

Dancer and influencer, Salif wears the crocodile on his body and carries Lacoste’s values in his heart.

More on Salif Gueye
You and your crew

From where you are

You and your crew

With your own sense of elegance, join the crocodiles and play collective with Lacoste.

Find your polo

EXCLUSIVE EXPRESSIONS

The collective for you, it's... each ambassador tells you what it is for them.

A$AP NAST'S VISION

Shared passions

“My collective is the people I make the most of life with, quite simply. With them, I share all my creative passions generally: music, photography, fashion…”

See his polo
For the best, but not only.

PEGGY GOU'S VISION

For the best, but not only.

“A collective is your chosen family: my close friends who give me positive energy and whose creativity is very inspiring. With them, I share good things such as music, fashion, gastronomy, architecture... but also my problems.”

See her polo

LOUISE BOURGOIN'S VISION

Linked up

“In three words, a collective represents for me getting ahead, work and listening. Close friends with who I fully share my passions and my love for art and cinema.”

See her polo

MÉLANIE THIERRY'S VISION

Outer flame

“For me, a collective is a human warmth that supports us. The one that gives us an elan and allows us to build beautiful things that we would never be able accomplish alone.”

See her polo
Outer flame

SALIF GUEYE'S VISION

Singularity in the plural

“A collective is alchemy, strength. Without my collective, I would not be where I am today, professionally and personally. Together, we are passionate, together we grow, each cultivating our own personalities. That’s what gives our group its strength. We are a family.”

See his polo

Polo shirts for him

Polo shirts for him

Polo shirts for her

Polo shirts for her