JEON SOMI IS THE NEW FACE OF LACOSTE
We are one. Welcome Jeon Somi, the new brand ambassador. She communicates a message of “WE ARE ONE” uniting us at the crossroads of cultures, generations and genders.
JEON SOMI, THE NEW LACOSTE BRAND AMBASSADOR
I love the colorfulness of Lacoste. To me, it represents different ages, races and genders uniting together. I am really glad that I am able to communicate this story as a brand ambassador” Excited with the upcoming journey with Lacoste, she perfectly embodies the brand’s new silhouette, Fashion-Sport
THE NEW FASHION SPORT SILHOUETTE
Discover Jeon Somi in the new Lacoste silhouettes from iconic polo, dress, bra top, track pants, windbreaker to more various new items.
A COOL FASHION VIBE, FASHION SPORT
Lacoste’s new look on/off court. Fashion-Sport is launched in 2022 based on the brand’s strong sports DNA created by ‘Louise Trotter’, the creative director of the brand.
Creative contents with JEON SOMI was created by Dazed Korea
Credit
Model Jeon Somi @somsomi0309
Director Oh Yura @oh.yura
Editor Ahn Doohyun @ahndoohyun
Text Lee Hyunjun @yi_hyunjun
Fashion Geeeun @onlygeeeun
Photography Kim Heejune @kimheejune
Art Song Yuli @yulii_daa
Film Studio L’extreme @studio.lextreme (Na Seunggwon @ssevngg, Lee Yunkyun @kyunyunlee_, Woo Junhee @xxcelsiorr)
Hair Lee Iljung @iljung_lee
Makeup Pony @ponysmakeup
Nail Park Eunkyung at Unistella @nail_unistella
Set Yoo Yeojung @yyjung23
Assistant Park Heeduk @heeduk.park
All creative assets were created by DAZED KOREA
Every detail counts
New movement, new fashion, new style
